NBC's Olympics Ratings Rebounded a Bit Thursday Night

But remained lower than last week

It was an inspiring night in Olympics competition Thursday, with Team USA's Ashton Eaton taking home the gold in the men's decathlon and Usain Bolt flying to a third consecutive gold medal in the 200 meters. But NBC's Olympics coverage was a bit slower out of the blocks, averaging 21.7 million viewers, a slight rebound from Wednesday night. Still, Thursday was one of the lowest-rated nights of the Rio Games so far.

On the upside, NBC's Olympics coverage continues to outpace the broadcast competition, beating broadcast rivals CBS, Fox and ABC combined.

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