Q&A: Nike’s CMO on the Brand’s Olympics Campaign Highlighting All Kinds of Athletes

From Gabby Douglas to Sister Madonna Buder

Nike's latest campaign, from Wieden + Kennedy in Portland, might be one of the brand's most inclusive yet. Featuring a variety of athletes from Chris Mosier, the first transgender athlete to make a U.S. men's national team, to Sister Madonna Buder, aka the "Iron Nun," the brand has released several films showcasing athleticism. Nike's chief marketing officer, Greg Hoffman, spoke with Adweek and provided a bit of context about the new work. 

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.