American Greetings’ Mother’s Day Video Takes Top Prize at Effie Awards
Brand Marketing
After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards.
How the Music Company on Old Spice’s ‘Dadsong’ Got the Ad’s Twisted Genius Just Right
Creativity
Old Spice this week unveiled "Dadsong," its second lunatic 60-second musical via Wieden + Kennedy—the sequel to the award-winning "Momsong" from a year ago.
Ad of the Day: Fathers Are Thrilled Their Boys Are Men in Old Spice’s ‘Dadsong’
Brand Marketing
Distraught mothers became psychotic stalkers in Old Spice's epic "Momsong" musical, following their sons around and weeping about how they've grown into men too soon, thanks to the brand's female-luring [...]
Old Spice’s Man-Robot Sits Down With Drew Brees, and It’s Awkwardly Amusing
Creativity
If watching Drew Brees talk to a hyper-awkward robot for six minutes is your kind of thing, then Old Spice has an ad for you.
Is Old Spice’s ‘Mandroid’ a Sexist Ad Campaign or a Satire of Sexist Ads?
Creativity
As Old Spice and agency Wieden + Kennedy continue to roll out ads featuring their chronically malfunctioning spokes-bot, it's hard to decide if they're succumbing to one of the most [...]
Even the World’s Least Smooth Mandroid Gets the Ladies With Old Spice
Creativity
Many brands promise to make literally anyone more attractive to the opposite sex, but Old Spice takes this promise to the extreme with its new ads starring a hapless, barely [...]