Olapic

Infographic: How Millennials and Baby Boomers Consume User-Generated Content

From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to talk about brands. But how different generations of people create, consume and share this type of user-generated content varies widely.

West Elm Is Lifting Sales by Using Customers’ Instagram Photos in Facebook Carousel Ads

West Elm, the furniture and housewares retailer, has been consistently testing user-generated content (UGC) across channels for the last few years, mining pictures from the #mywestelm hashtag.

This New Ad Format Helps Brands Insert Your Social Media Photos Into Facebook Ads

Brands already incorporate social media photos from consumers into their next big advertising campaigns. Now, there's a new way for them to promote those images in Facebook campaigns too.