This New Ad Format Helps Brands Insert Your Social Media Photos Into Facebook Ads

West Elm is an early tester

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Brands already incorporate social media photos from consumers into their next big advertising campaigns. Now, there's a new way for them to promote those images in Facebook campaigns too.

Today, social marketing platform Olapic is launching a new ad format that includes images pulled from Instagram, Twitter, Vine or YouTube. The offering is called Predictive Consumer Generated Ads because its technology crawls social media for pictures that are expected to perform the best when sponsored on Facebook.

Olapic's technology combs through the streams of photos that people are posting on social networks.



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