Ogilvy Entertainment’s Scott Goes to WME | IMG

Doug Scott, the president and founder of OgilvyEntertainment, is joining WME | IMG this week as the firm's New York-based vp, marketing and brand solutions, a new role at the entertainment, sports and media giant.

Mario Batali Teams With OgilvyEntertainment to Create New Shows

OgilvyEntertainment, the entertainment marketing arm of Ogilvy & Mather, and celebrity chef Mario Batali have formed ccMF Productions, a new company that will create food and lifestyle programming aimed at millennials. And in a twist for OgilvyEntertainment, the TV and online content won’t be branded.

Media Shops Try New Tricks in Branded Content

It’s a brave new world for media agencies. Shops that traditionally focused on planning and buying media increasingly are creating branded content to reach consumers across a complex landscape of […]

A Word of Advice on Pinterest Ads

Pinterest shouldn't let agencies come in and mess with its nascent ad formats.

Recasting Web Series, OgilvyEntertainment Turns to Big Pussy

Lest you think that OgilvyEntertainment is only in the business of developing branded content, along comes The Cannolis, an advertising-free, animated series on the web that OgilvyEntertainment is backing.

DuPont Eschews Ads for Content in Global Push

DuPont has traded in TV spots for editorial content and advertorials in a bid to become a thought leader around global concerns like fuel, protection, and food.