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Lest you think that OgilvyEntertainment is only in the business of developing branded content, along comes The Cannolis, an advertising-free, animated series on the web that OgilvyEntertainment is backing.
Last year, the Ogilvy & Mather unit took a small stake in the adult cartoon, which revolves around an Italian-American family that runs a bakery in the Little Italy section of New York. And now, as The Cannolis prepares to launch its second season, OgilvyEntertainment is replacing unknown voice talent with celebrities.
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