A Word of Advice on Pinterest Ads

OgilvyEntertainment's Doug Scott weighs in

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Pinterest shouldn't let agencies come in and mess with its nascent ad formats.

That's according to OgilvyEntertainment president Doug Scott. "I would just recommend that they don't accept any advertising from any agency, and it all happens in house," he said Monday morning at Advertising Week's "Visual Revolution" panel. "They understand their users best. They understand the visual medium better than anybody."

In other words, it shouldn't "go and adopt an analog ad model for a digital platform that subsequently potentially could really hurt its own brand," Scott said, citing the adoption of traditional ad units like broadcast spots for online video.



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