Office Max

Office Depot Teams Up With R5 for Back-to-School Campaign

Office Depot is the latest retailer to bet on augmented reality to target millennial back-to-school shoppers this year. The retailer is launching a mobile campaign for the second year that integrates image recognition into its shopping app.

Chris Kuenne, Rosetta Founder, Leaves The Publicis Groupe Shop

Chris Kuenne, who founded Rosetta in 1998, has stepped down from his non-executive role with the Publicis Groupe shop.Kuenne negotiated a $575 million sale to Publicis in 2011, and served as CEO of the interactive agency until last May.

[Updated] Office Max Tests Web Program That Offers Political Targeting

Office Max, which goes against back-to-school competitors such as Staples, Office Depot, Walmart and Target, thinks it has a secret weapon as the annual shopping season hits the mid-way point.

Dr. Max

Back in 2008, five years after selling his OfficeMax chain for $1.5 billion, Michael Feuer got the itch to return to the retail game.