Dr. Max

OfficeMax’s Michael Feuer mixes defibrillators and sex-enhancement pills in hopes of creating the ultimate baby boomer marketing scheme

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Back in 2008, five years after selling his OfficeMax chain for $1.5 billion, Michael Feuer got the itch to return to the retail game.

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