In this fun, snarky Office Depot campaign, McCann New York turns boring old office supplies into amusingly pointed workplace-themed holiday gifts.
Google wants to prove to advertisers that there's a direct correlation between someone seeing a search ad and then going into a brick-and-mortar store.
Welcome to Adweek's Accounts in Review page—a staple of our weekly iPad edition that you can now read online. We follow big-ticket reviews of brands that spend between $25 million […]
McCann Erickson and fellow Interpublic Group shop UM have won Office Depot’s creative and media accounts, respectively, after a review that began in the summer.
White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months.
Office Depot is the latest retailer to bet on augmented reality to target millennial back-to-school shoppers this year. The retailer is launching a mobile campaign for the second year that integrates image recognition into its shopping app.
Office Depot’s creative and media review comes amid store closings at the retailer, which merged with OfficeMax late last year.
Amazon has been among the most popular holiday season e-retailers for passed-along Pinterest content, drawing more than 16,300 pins/shares a week since Thanksgiving, per Searchmetrics' research.