Accounts in Review: See What’s Up for Grabs and Who’s Chasing It

Welcome to Adweek's Accounts in Review page—a staple of our weekly iPad edition that you can now read online. We follow big-ticket reviews of brands that spend between $25 million and $1 billion annually, tracking all chapters in the process—from the initial request for proposal to the contenders list and, finally, the winner.

This week's highlights include the conclusion of Samsung's long-running global search, which was a windfall for Publicis Groupe agencies, and Office Depot, picking new agencies for its creative and media business after merging with OfficeMax.


Samsung, Global Creative, Media

Media spend: $2 billion
Incumbents: Leo Burnett, Starcom, R/GA
Contenders: Incumbents, undisclosed others
Consultant: R3
Awarded to: Incumbents, Rosetta, Sid Lee, Wieden + Kennedy, Bartle Bogle Hegarty


Anheuser-Busch InBev, Media

Media spend: $575 million
Incumbents: Busch Media (buying), Starcom (planning, research)
Contenders: Spark, MediaCom
Completion: October


Sprint, Broadcast Creative

Media spend: $450 million
Incumbent: Figliulo&Partners
Contenders: Deutsch LA, Saatchi & Saatchi, Crispin Porter + Bogusky, Arnold, Kirshenbaum Bond Senecal + Partners
Consultant: Mercer Island Group
Completion: November


Infiniti, Global Creative

Media spend: $450 million
Incumbent: TBWA
Contenders: Crispin Porter + Bogusky, Bartle Bogle Hegarty, Anomaly, Goodby, Silverstein & Partners
Consultant: Roth Observatory International
Completion: October


Brown-Forman, Global Media

Media spend: $100 million
Incumbent: UM
Contenders: Incumbent, others to be determined
Consultant: External View Consulting Group
Completion: December


Office Depot, Creative, Media

Media spend: $100 million
Incumbent: Zimmerman Advertising
Contenders: Incumbent, McCann Erickson, Kirshenbaum Bond Senecal + Partners, others
Consultant: Pile + Co.
Awarded to: McCann, UM


Tiffany, Global Media

Media spend: $100 million
Incumbent: Various agencies in different regions
Contenders: MEC, MediaCom, OMG team
Consultant: Ark Advisors
Completion: October


New York Lottery, Creative, Media

Media spend: $50 million
Incumbents: DDB, OMD
Contenders: Creative: Incumbent, FCB Garfinkel, McCann Erickson; Media: Incumbent, Initiative, UM
Completion: October