Anti-virus compay Norton has released a fascinating new documentary on the world of bulletproof hosting—providing server space to clients with little or no oversight on the content—and the hazards the practice can present to people online.
So far, Santa is having an exasperating holiday season. A few weeks back, he got physically assaulted in a Coach commercial. Now Kringle's computer has been hacked, and his "Naughty Or Nice" list held for ransom, in a droll series of ads by Grey San Francisco for Symantec's Norton security brand.
After years of being one the most-sought out sites for advice online, About.com is changing its look for the first time in a decade to help it reach the modern audience—and add native advertising to the mix.
The revamping of Grey San Francisco continues with the hire of Curt Detweiler as chief creative officer of the office. Detweiler most recently was managing director and executive creative director of Arnold in San Francisco.
Grey S.F. has won responsibility for global creative, brand and social strategies for Symantec’s Norton antivirus and security software brand after a review which included incumbent Leo Burnett.
These days, odds are good you spend many (if not most) of your waking hours glued to the screen of your computer or smartphone—answering emails, paying bills, cooing over videos of adorable infants, or sharing your awkward family photos with the world. All that personal data is the stuff of life, so you'd best take good care of it, says a campaign launching today for anti-virus and security software brand Norton. Created by Leo Burnett, the push includes a 60-second anthem spot, animated by Psyop, that hammers home the broad message, "Protecting the stuff that matters," by stuffing the word stuff, in lieu of less vague nouns, into the copy at every possible juncture. Two 30-second spots, meanwhile, illustrate the concept with simple visual sequences and deft headlines written as goofy file names. Yes, doting parents, Norton agrees. Your newborn child really is the most precious and entertaining newborn, ever.
Leo Burnett's surrealist "Allow or Deny" campaign for Norton antivirus software, which brought us the "Dokken vs. Chicken" spot, is back with new ads featuring David Hasselhoff. Sporting the same […]