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The revamping of Grey San Francisco continues with the hire of Curt Detweiler as chief creative officer of the office. Detweiler most recently was managing director and executive creative director of Arnold in San Francisco.
Detweiler is Grey’s second major West Coast appointment in the past nine months, following the recruitment of Milan Martin as president last May. In October, the agency parted ways with ecd Jack Fund. Detweiler’s CCO role is new.
Michael Houston, named Grey’s North American CEO last July, has aggressive plans to recreate Grey’s West Coast as a more worldly player within the agency.
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