It’s Always Fashion Week in the Man Repeller’s World, and Her New York HQ
Brand Marketing
Leandra Medine, a 27-year-old fashion blogger, has become a fashion icon herself—and now has the digs befitting a woman of her standing. The native New Yorker launched Man Repeller in [...]
How Lauren Conrad Went From MTV Reality Princess to Social Style Queen
Brand Marketing
"I'm a little nervous. I'm a lot nervous!"
The Media Got Dressed Up for Fashion Week
Brand Marketing
New York Fashion Week brought together media's biggest stars and their fashionable counterparts, while print magazines celebrated success.
Editors Pan Fashion Week’s Smorgasbord of Sponsorships
Brand Marketing
From the Oscars to the Met Ball, plenty of events have borne the nickname “The Super Bowl of Fashion.” But when it comes to matching the Super Bowl’s propensity for [...]
How 9 New York Fashion Week Sponsors Fared on Social This Year
Performance Marketing
Samsung and Mercedes-Benz were among some of the brands getting the biggest social buzz at this year’s New York Fashion Week, which wrapped up yesterday, according to exclusive data obtained [...]
PopSugar Creates Yet Another Seasonal App, This Time For Fashion Week
Performance Marketing
Amid Fashion Week in New York, readers have a voracious appetite for knowing what people are wearing, what they'll wear in the spring and what they shouldn't sport.