PopSugar Creates Yet Another Seasonal App, This Time For Fashion Week

Experts say one-time use platforms worth the development resources

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Amid Fashion Week in New York, readers have a voracious appetite for knowing what people are wearing, what they'll wear in the spring and what they shouldn't sport. Given that and the 300 percent bump in online traffic the week creates, PopSugar has released the PopSugar Fashion Week app to curate all its content on events in New York, London, Paris and Milan in one place.

"We want to make sure we're super serving our audience across the interests they're most passionate about," said Chris George, vp of product marketing at PopSugar.



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