Needed Again? The Ad Campaign That Saved New York
Performance Marketing
It’s midsummer, yet we are at a moment in time when tourism and travel ad campaigns are practically at a standstill, due to COVID-19 and our economic shutdown. Here in [...]
No Packing. No Lines. This Startup Wants to Shake Up Holiday Shipping by Coming to You
Performance Marketing
There's a lot to look forward to during the holiday season, but waiting in a long line to ship your presents isn't one of them.
This Clever Seamless Campaign Uses Witty One-Liners to Tap Into How New Yorkers Eat
Brand Marketing
Stroll into an office lobby in New York right around noon on a weekday, and you'll find a sea of bags waiting for hungry workers. Delivery website Seamless has taken [...]
NYC Phone Booths Will Become Free WiFi Kiosks
Brand Marketing
The unused and faintly depressing husks of pay phones around the city will soon be re-animated as WiFi kiosks.
Ad of the Day: A Beautiful Airline Spot Celebrates the Sibling Cities of New York and Paris
Brand Marketing
Paris and New York. As two of the world's cultural epicenters—and, among a certain set, the cultural epicenters—the cities are constantly being compared in terms of everything from fashion and [...]
And Here’s What Happens When a White Guy Walks the Streets of NYC for 10 Hours
Creativity
If you haven't seen the video of the woman walking down the street getting harassed by gawking dudes in New York City, you should probably check it out. It's truly a [...]