Pinterest is all about the future. People pinning their digital desires—dream weddings, homes, vacations, wardrobes—give marketers a glimpse into their purchasing plans.
Food marketers are constantly experimenting with crazy flavors to get consumers to try new products. Those gimmicks are successfully piquing shoppers' interest (regardless of how something actually tastes), according to new findings from uSamp.
Smartphones are lovely, but they're also wasteful—not worth repairing when they break, quickly obsolete in a hyper-competitive market. But what if there were a different model, one where a phone's pieces could be easily removed, repaired, customized and upgraded? That's the idea behind the Phoneblok.
With crowdfunding product videos all the rage, mockvertising has reached a new apex with fictional Kickstarter ads. Behold the one below, imploring you to help fund the development of Tiny Diapers for the Tip of Your Penis™.
The Kite Patch promises to do for today's world what quinine and imperialism did for our great-grandparents: decrease the chance of contracting gross or fatal diseases from mosquitoes. The patch, which is really more of a sticker, is full of chemicals that prevent mosquitoes from detecting CO2 in your blood, effectively cloaking the wearer from them.
It's no NeverWet, but as new products go, Tile has a wow factor that's helped it attract plenty of funding, if somewhat mixed reactions to its core concept.
Everyone is raving about NeverWet, a spray-on waterproof coating that Rust-Oleum is manufacturing and distributing in North America in return for royalty payments. I didn't get what all the fuss was about, but then I saw the product demonstration video below.
Downton Abbey is hopping on the branded beverage bandwagon (alongside Breaking Bad, The Simpsons, Game of Thrones and some other shows), but in a unique way that's sure to make the program's fans even more insufferable.
To capitalize on what Forbes calls the "upscale geek" market, HBO and Brewery Ommegang in Cooperstown, N.Y., are collaborating on a line of Game of Thrones beers that will hit stores in 2013.