NBCU Consolidates Ad Sales Under Yaccarino
Less than a year after being tapped to lead NBCUniversal’s cable and digital ad sales efforts, Linda Yaccarino is assuming oversight of the company’s broadcast sales business.
NBCU Gathers Who’s Who in Social TV
NBCUniversal is holding its second symposium on social TV in seven months tomorrow. Is that really necessary? Well, considering the first event was about 30 million iPads, 50 million GetGlue [...]
Peter Naylor Named IAB Chairman
Brand Marketing
The Interactive Advertising Bureau has a new chairman. Peter Naylor, NBCUniversal’s evp of digital media sales, was introduced as the IAB's new chairman today at the organization's annual meeting in [...]
NBCU Taps Turner’s Linda Yaccarino as Cable Ad Sales Chief
Turner Entertainment’s top sales and marketing exec, Linda Yaccarino, is reportedly taking over as NBCU’s new head of cable advertising from current ad chief Dave Cassaro, the New York Post [...]
Fox Sports Wins FIFA World Cup Rights Shootout
Fox Sports has won the English-language rights to the four FIFA World Cup tournaments scheduled from 2015 to 2022, out-bidding the incumbent (and major soccer booster) ESPN. FIFA had not [...]
