Universal Partners With Wattpad to Take the Guesswork Out of TV Content Development
With more than 300 million uploaded stories and the attention of 45 million people each month, Wattpad was already well-positioned to be a future leader in storytelling. Apparently, Universal Cable [...]
Networks and Buyers Prepare to Stand Their Ground in the Upfront Showdown
Look for a bit more swagger on display than usual during this week's broadcast upfronts. For the past several months, network execs have eagerly pointed to this season's exceptionally robust [...]
With DreamWorks Acquisition, Comcast Takes on Disney for Big Media Superiority
When NBCUniversal announced this morning that it will acquire DreamWorks Animation for $3.8 billion, the deal was mostly hailed as a film play for NBCU's parent company, Comcast, as it [...]
Why Many TV Networks Are Scrapping Pricey Upfront Spectacles
Discovery Communications used to hold one of the biggest events each upfront season, throwing a lavish presentation packed with big names like Oprah Winfrey. But the company began realizing that [...]
NBCU’s New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms
Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it [...]
NBC and American Express Will Replace 30 Minutes of Commercials With Sponsored Content
When BuzzFeed announced Thursday it had hired its first executive creative producer to start ramping up content for brands, we didn't think the results would come this quickly.