NBCU

Universal Partners With Wattpad to Take the Guesswork Out of TV Content Development

With more than 300 million uploaded stories and the attention of 45 million people each month, Wattpad was already well-positioned to be a future leader in storytelling. Apparently, Universal Cable Productions thought so, too.

A CEO by the Age of 40

Search the term "wunderkind" and several entries about Jeff Zucker will no doubt turn up. The ink had barely dried on Zucker's Harvard bachelor's degree when he joined NBC as an Olympics researcher ahead of the 1988 Seoul Summer Games. In 1989, he parlayed that into a gig on the Today show, and was named its youngest-ever executive producer in 1992. He was 26.

NBC Medals in Prime-Time Ratings, but Misses Out on Gold

Michael Phelps, Katie Ledecky, Usain Bolt and Simone Biles all struck gold at the 2016 Summer Olympics in Rio.

The 5 Buzziest Television Trends That Defined This Year’s Upfronts

The annual broadcast upfronts week has wrapped, as the networks spent four days wooing buyers with their new schedules, lots of impressive-sounding stats (some figures were more accurate than others) and, most importantly, open bars and buffets.

Jimmy Kimmel Proves He’s Still the King of Upfront Week

Despite a strong set from Seth Meyers during NBCUniversal's upfront on Monday, fellow late night host Jimmy Kimmel proved this afternoon why his annual roast on ABC's upfront stage is the highlight of the week.

Networks and Buyers Prepare to Stand Their Ground in the Upfront Showdown

Look for a bit more swagger on display than usual during this week's broadcast upfronts. For the past several months, network execs have eagerly pointed to this season's exceptionally robust scatter market as an indication that this upfront will be the strongest in years. Those boasts only intensified during the most recent round of earnings calls.

With DreamWorks Acquisition, Comcast Takes on Disney for Big Media Superiority

When NBCUniversal announced this morning that it will acquire DreamWorks Animation for $3.8 billion, the deal was mostly hailed as a film play for NBCU's parent company, Comcast, as it seeks to challenge Disney's big media dominance.

Why Many TV Networks Are Scrapping Pricey Upfront Spectacles

Discovery Communications used to hold one of the biggest events each upfront season, throwing a lavish presentation packed with big names like Oprah Winfrey. But the company began realizing that it ultimately wasn't getting much bang for its bucks.

NBCU’s New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms

Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it could be generating even more business in that space.

NBC and American Express Will Replace 30 Minutes of Commercials With Sponsored Content

When BuzzFeed announced Thursday it had hired its first executive creative producer to start ramping up content for brands, we didn't think the results would come this quickly.