Fox Looks to Make Empire an Enduring Success, Not Just a Short-Term Hit
Empire might not be as white-hot as it was in Season 1, but the show remains one of TV's biggest hits, and its ratings among 18- to 49-year-olds are twice [...]
Broadcasters Howl Over Proposed Changes to Carriage Rules
Broadcasters are girding for a knock-down drag-out fight over a parade of horribles that might be added to the reauthorization of a little-known cable law commonly known as "Stela." The [...]
Bank Ad Goes for Broke With Slew of Wonderfully Random Pop-Culture References
Creativity
Holy licensing fees, bank man.
It’s Alive: Frankenstorm Hits New York
Let it never be said that New Yorkers are slow to capitalize on acts of God.
New Bill Aims to Close Crunch in Spectrum Auction
Performance Marketing
It's finally beginning to sink in in Washington that the pending auction of spectrum voluntarily relinquished by TV broadcasters may hardly make a dent in the looming shortage of wireless [...]
Retrans Rumble: Broadcasters Slam Time Warner Cable
By all measures, Time Warner Cable had a terrific quarter and that was just the opening the National Association of Broadcasters needed to come out swinging against the cable operator [...]