Fox Looks to Make Empire an Enduring Success, Not Just a Short-Term Hit

There's a danger in shows burning too hot and fast

Empire might not be as white-hot as it was in Season 1, but the show remains one of TV's biggest hits, and its ratings among 18- to 49-year-olds are twice as high as any other current Fox series, except for The X-Files. However, the network has already ruled out Empire as the show that will follow the Super Bowl next February.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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