5 Minutes with Joe Ripp, Time Inc. CEO & 2016 American Magazine Media Conference Chair
BoSacks interviews Time Inc. CEO Joe Ripp about his new role as the chair of the American Magazine Media Conference, which the MPA will host in Manhattan on February 1st [...]
Magazine Ad Pages Decline in Q1
Performance Marketing
Consumer magazines' advertising woes continued in the first quarter of 2013, with ad pages slipping 4.8 percent versus the year-ago period on declines in nine out of the 12 top [...]
Publishers Talk Tablet Strategy at MPA Swipe 2.0
Performance Marketing
Yesterday, at the MPA-Association of Magazine Media's Swipe 2.0 conference in New York, speakers from across the publishing and tech industries gathered to show off their latest tablet products and [...]
Mary Berner Kicks Off Magazine Campaign
Performance Marketing
Five months into her tenure as head of the MPA, the Association of Magazine Media, Mary Berner is trying to get its notoriously competitive members to play ball together.
‘Is Print Dead?’ and Other Tough Topics from the MPA Conference
Performance Marketing
Today’s MPA conference in San Francisco kicked off with a discussion of the magazine industry’s least favorite topic: the death (inevitable or otherwise) of print media. It was a non-MPA [...]
MPA’s Berner Shows She Means Business
Performance Marketing
Mary Berner, the former Reader’s Digest Association honcho who’s the new president and CEO of the MPA, is wasting no time in trying to show the magazine industry she means business.