MPA Makes Headway in Tablet Metric Standardization

Outside companies working to integrate metrics reporting into software

MPA, the Association of Magazine Media, has finally released a game plan to implement its guidelines for standardizing digital magazine metrics, which it hopes will encourage advertisers to commit to the growing number of tablet editions.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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