When you walk into the mobile advertising firm xAd’s headquarters in New York, you'll notice a pair of digital screens showing maps of the United States. On the left, a map plots out more than 150 billion monthly pings from smartphone owners opening advertising-supported mobile apps and sites across the country.
Mobile Marketing Association
A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if that means being associated with annoying clips.
The Mobile Marketing Association has added wearables as a category for its annual Smarties Awards, which celebrates the best mobile campaigns each year during New York’s Advertising Week.
The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps.
Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason.
Will Google Glass kill the smartphone? Reinvent gaming? Steal the second screen from tablets? Alter the marketing and shopping landscape entirely? Probably not completely, and not all at once (since the device won't be commercially available until next year).
Companies can safely get back into text messaging marketing programs, now that the Federal Communications Commission has clarified a '90s-era communications law.
When members of the Mobile Marketing Association convened in the Dominican Republic in mid-July for the organization’s CEO & CMO Summit, execs from brands like Toyota, Samsung and Colgate secretly met to learn about a research initiative aiming to show how mobile spend should fit i
Few brands have ramped up their mobile monetization efforts this summer more than The Weather Channel, and now the publisher is taking aim at political advertising money going into the fall.
The Mobile Marketing Association is launching a new research program that will be designed to measure, according to the organization, “the relative economic value of