Mobile Marketing Association

Does Mobile Marketing Actually Work in the Real World?

When you walk into the mobile advertising firm xAd’s headquarters in New York, you'll notice a pair of digital screens showing maps of the United States. On the left, a map plots out more than 150 billion monthly pings from smartphone owners opening advertising-supported mobile apps and sites across the country.

Mobile Video Study Claims Better Performance Than TV

A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if that means being associated with annoying clips.

MMA Expands Award Categories to Include Wearables

The Mobile Marketing Association has added wearables as a category for its annual Smarties Awards, which celebrates the best mobile campaigns each year during New York’s Advertising Week.

75% Of Mobile Video Ads Happen In-App

The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps.

You Shouldn’t Trust Mobile Location Data

Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason.

Why Brands Are Already Looking at Google Glass, and Why Apple Should Be Worried

Will Google Glass kill the smartphone? Reinvent gaming? Steal the second screen from tablets? Alter the marketing and shopping landscape entirely? Probably not completely, and not all at once (since the device won't be commercially available until next year).

Mobile Marketers Win Important FCC Text Message Ruling

Companies can safely get back into text messaging marketing programs, now that the Federal Communications Commission has clarified a '90s-era communications law.

MMA Study: Mobile Should Be 7% of Total Spend

When members of the Mobile Marketing Association convened in the Dominican Republic in mid-July for the organization’s CEO & CMO Summit, execs from brands like Toyota, Samsung and Colgate secretly met to learn about a research initiative aiming to show how mobile spend should fit i

Weather Channel’s Mobile Pitch for Barack and Mitt

Few brands have ramped up their mobile monetization efforts this summer more than The Weather Channel, and now the publisher is taking aim at political advertising money going into the fall.

MMA Aims to Give Brands Better Mobile Marketing Data

The Mobile Marketing Association is launching a new research program that will be designed to measure, according to the organization, “the relative economic value of