mobile marketers

5 Words to Describe Ineffective Mobile Marketers

Google's Jason Spero refers to consumer actions on mobile devices as signals, rich with information that tells marketers a great deal—if they are on the lookout for them.

Everything Marketers Need to Know About Apple’s New iPhones and Watch

Marketers already are coming up with ways to use Apple's large-screen phones and small-screen watches, which were unveiled today in San Francisco. Apple's annual device launch featured the new iPhone 6 and iPhone 6 Plus, both larger than any Apple phone before them, and the long anticipated Apple Watch.

Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns.

How a Trivia Game Helped Brands Reach Mobile Users

How do you reach a consumer on the go?

4 Ways Marketers Will Benefit From the New iPhone

Marketers are imagining new mobile campaigns and content now that Apple revealed the future of the iPhone at its developers conference this week.

Brands Buy Real-Time Mobile Ads Based on the Weather

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers.