Google is opening up its Universal App Campaigns for iOS developers to use for driving app installs to Apple devices.
mobile app ads
Ever wished you could try a mobile app before wasting time, money and precious data on actually downloading it? Google wants to let would-be users test drive them.
Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted.
Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix.
Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials to smartphones.