Alt Image Text

Google Is Expanding Universal App Campaigns to iOS Developers

Performance Marketing

By Marty Swant

Google is opening up its Universal App Campaigns for iOS developers to use for driving app installs to Apple devices.

Performance Marketing

Google Is Testing Ads That Let Consumers Demo Mobile Apps Before Downloading

By Marty Swant

Performance Marketing

Quantcast Links Web and Mobile App Data for Ad Targeting

By Christopher Heine

Performance Marketing

Social and Native Ads Are More Effective Than Email, Study Says

By Christopher Heine

Performance Marketing

New Ad Exchange Delivers Mobile Video

By Garett Sloane

Alt Image Text

Facebook Ads Aim to Help Mobile App Marketers

Performance Marketing

By Christopher Heine

Mobile marketers spend plenty of resources getting consumers to download their apps, but—with the exception of extremely popular go-to utility apps such as Google Maps or Twitter—smartphone users tend to [...]