Google Is Testing Ads That Let Consumers Demo Mobile Apps Before Downloading
Could be a win for mobile marketers
Ever wished you could try a mobile app before wasting time, money and precious data on actually downloading it? Google wants to let would-be users test drive them.
Today, Google is debuting Trial Run Ads, which allow apps to be demoed for around 1 minute before downloaded and are meant to increase downloads from people who actually want the app. (Check out the Cookie Jam example above.)
"The immersive demo increases the likelihood that an install is coming from someone who enjoys playing the game," according to the blog post written by Google director of mobile ads Sissie Hsiao and product manager Pasha Nahass.
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