After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards.
Vine has been updated today to allow users to upload videos onto the platform. The move should entice traditional creatives and digital shops, which, like consumers, had been limited to shooting their six-second spots on the mobile app.
Vine yesterday revealed a "loop count" metric to show marketers and users how often people are watching their six-second videos. Prior to the metric's availability, they had to focus on likes, comments and revines (same as a retweet) to measure the impact of their social clips.
Dog treat brand Milk-Bone is wrapping up its first Vine initiative tomorrow, with some interesting results on what works on the six-second video app.
Arnold's new campaign for Milk-Bone Brushing Chews features an everyman-type named Ted and his dog, Rudy.
Among Rodney Dangerfield’s innumerable one-liners was one complaining about his new pet dog: “His favorite bone is in my arm!” (Hey, it was funny in the ‘80s.) It’s anyone’s guess where the popular association between dogs and bones began. Thoreau wrote about it, as did Jack London.