Milk-Bone

American Greetings’ Mother’s Day Video Takes Top Prize at Effie Awards

After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards.

Vine Just Got Much Better for Marketers

Vine has been updated today to allow users to upload videos onto the platform. The move should entice traditional creatives and digital shops, which, like consumers, had been limited to shooting their six-second spots on the mobile app.

The 5 Things Marketers Are Saying About Vine’s Loop Count

Vine yesterday revealed a "loop count" metric to show marketers and users how often people are watching their six-second videos. Prior to the metric's availability, they had to focus on likes, comments and revines (same as a retweet) to measure the impact of their social clips.

Dogs Drive Vine Views for Milk-Bone

Dog treat brand Milk-Bone is wrapping up its first Vine initiative tomorrow, with some interesting results on what works on the six-second video app.

Milk-Bone Gets Into the Teeth Brushing Business

Arnold's new campaign for Milk-Bone Brushing Chews features an everyman-type named Ted and his dog, Rudy.

Love Has Changed the Dog Biscuit Business

Among Rodney Dangerfield’s innumerable one-liners was one complaining about his new pet dog: “His favorite bone is in my arm!” (Hey, it was funny in the ‘80s.) It’s anyone’s guess where the popular association between dogs and bones began. Thoreau wrote about it, as did Jack London.

Arnold Lands Del Monte’s Milk-Bone Brand

Arnold has landed a place on Del Monte Foods’ agency roster. The New York office of the Havas shop has won Del Monte's Milk-Bone creative business after a review, the agency said today. The other finalist was the incumbent, Draftfcb in San Francisco.