microsoft advertising

Microsoft Promotes Kathleen Hall to Run Global Advertising and Media Business

Kathleen Hall, general manager of global advertising for Microsoft, has been promoted to the company's top advertising position. Hall will run the global advertising and media business as corporate vice president.

Microsoft’s Marketing Totally Backfired When CNN Used Its Devices as iPad Stands

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the results poured in, but any positive marketing spin thoroughly backfired, with the tablet relegated to a kickstand for its biggest rival.

Microsoft Opening Up More Ad Inventory to Programmatic

Microsoft is opening more of its ad space to programmatic selling. The company announced the move today during Ad:tech New York.Microsoft said it is expanding its partnership with AppNexus to deliver more ads through the Microsoft Advertising Exchange and on mobile devices.

Top 10 Commercials of the Week

This week, a cute kitty with a love for its owner's Toyota Corolla trades all nine of his lives for car rides, the kids from 2007's superviral "Charlie Bit Me" YouTube video make their return in a Ragú spot, and if the tablet war is a dance-off, the iPad just got served by Microsoft.

The Long Goodbye?

There was a time not so long ago when Microsoft threw the biggest digital media event of the year. In 2006, at the company’s once-annual but now-defunct Strategic Account Summit, Donny Deutsch recorded his CNBC show The Big Idea live on stage, rapping with a mellow Jay-Z and then with the visionary himself, Bill Gates.

Microsoft Bailing on Mobile, Branded Web Video Ads

Is Microsoft signaling that the company is getting out of the brand advertising business? Its latest round of layoffs sure seem to indicate so.

Microsoft Vet Jumps to Clear Channel

Microsoft has lost yet another top ad sales executive.Rick Song, who spent the past six and a half years at Microsoft, has been named evp of digital sales for Clear Channel Media and Entertainment.