Microsoft Bailing on Mobile, Branded Web Video Ads

Round of layoffs indicates major shift away from brand advertising business online

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Is Microsoft signaling that the company is getting out of the brand advertising business? Its latest round of layoffs sure seem to indicate so.

On Wednesday (July 11), the company initiated an expected round of layoffs with the Microsoft Advertising division, according to the Wall Street Journal. Officials at the software giant did not provide any hard numbers, but as first reported by Adweek, between 15 to 30 percent of the group’s sales force was expected to be eliminated.

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