Olympic Roundup: In the Pool and on the Mat, the U.S. Can’t Be Stopped
Brand Marketing
It was another successful night for the U.S. on Tuesday, as Team USA continues to lead the total medal count and hold an edge over China in gold medals. Here's [...]
Will Bad Boy Michael Phelps Lose His Lucrative Brand Sponsors?
Brand Marketing
Olympic champion swimmer Michael Phelps is taking a break from the pool to enter a “program” to ostensibly deal with a DUI conviction—his second.
Burke: NBC Will Break Even on London Games
Five days into its stewardship of the 2012 London Summer Olympics, NBC is now confident that it is in no danger of losing its shirt on the pricey event.
Visa Ad Honors Phelps as ‘Most Decorated Olympian’
Creativity
By winning his 19th Olympic medal yesterday, Michael Phelps didn't just secure the title of "History's Greatest Olympian." He also earned an honor everyone on Earth has always wished for: [...]
Game of Thrones: NBC’s Olympic Ratings Momentum Unstoppable
NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row.
London 2012: NBC on Record Ratings Pace
Despite all the agita over NBC’s coverage of the 2012 London Olympic Games, fans continue to tune in to the prime-time broadcasts in record numbers.