Despite all the agita over NBC’s coverage of the 2012 London Olympic Games, fans continue to tune in to the prime-time broadcasts in record numbers.
According to Nielsen, Friday night’s Opening Ceremony averaged 40.7 million total viewers, obliterating all previously held records for a Summer Olympics broadcast. Danny Boyle’s celebration of British history—an eye-popping pageant that incorporated everything from a tribute to the National Health Service to the base-jumping tandem of James Bond and Queen Elizabeth II—beat out the awesome-in-every-sense-of-the-word spectacle of the Beijing opener (34.9
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