10 Must-See Digital Marketing Stats From the Past Week
Performance Marketing
Instagram is a juggernaut. Snapchat is a phenomenon, and Kik and Line are basically killing it. What do all these have in common? They represent the latest in mobile and [...]
Yahoo Wants to Invest Serious Cash in Snapchat
Performance Marketing
Yahoo is looking to buy a piece of Snapchat with an investment that values the hot messaging app at about $10 billion, according to reports. Yahoo is among a number [...]
Snapchat Valued at $10 Billion After Raising $20 Million From Top VC
Performance Marketing
Snapchat joined the $10 billion startup club, alongside the likes of Uber and Airbnb, according to a Wall Street Journal report. Silicon Valley investment house Kleiner Perkins Caufield & Byers invested [...]
Snapchat’s ‘Crazy Engaged’ Users Can’t Resist a Message From Taco Bell
Performance Marketing
Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and [...]
Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages
Performance Marketing
Funny or Die found a new way to boost video views.
Brands May Be Surprised to Find Themselves on Yo
Performance Marketing
Yo, Pepsi. Yo, McDonald's. Yo, Subway. Welcome to Yo—whether you like it or not.