With its successful e-commerce site, a new YouTube channel and fast-growing website, Mental Floss has already expanded far beyond its roots as a quirky print magaz
Dennis Publishing’s newsmagazine The Week is taking a page from sibling title Mental Floss’ playbook and delving into e-commerce. Today, The Week is launching an online store where readers can buy gifts like branded coffee mugs, books and desk accessories.
When attendees at the 10th annual Advertising Week on Monday pick up their 263-page guide, by the sheer weight of that book, they'll know there's no shortage of content. That's by and large the case every year at the New York City trade show, but this program reflects a changing landscape of issues.
Specs Who Co-founders William Pearson (l.) and Mangesh Hattikudur What Magazine and e-commerce business Where New York offices