MediaVest Ends the Year With a Shot of Jack Daniels
Brand Marketing
A year that began bitterly with the loss of Microsoft, is ending sweetly with some Jack Daniels, as MediaVest has landed global media responsibilities for Jack Daniels' parent company Brown-Forman, [...]
GroupM’s Maxus Wins NBCU Digital Duties
Brand Marketing
GroupM’s Maxus has added NBCUniversal digital duties to the traditional media responsibilities it already handles for the media and entertainment giant after a review, reps at the company confirmed.
Microsoft Splits Its Global Ad Business Between IPG and Dentsu
Brand Marketing
Microsoft began its global advertising review with the aim of consolidating its business within a single ad holding company. In the end, however, the business was split between two: Interpublic [...]
Turner Taps Donna Speciale to Oversee Integrated TV, Digital Sales
On the eve of the 2014-15 upfront, Turner Broadcasting System has begun making sweeping changes in the structure of its ad sales unit, and as a result, one well-respected veteran will [...]
Live Without Your Phone 10 Minutes and Help a Child Living Without Clean Water
Creativity
To raise awareness of the millions of children going without clean water each day, Unicef is challenging you to see how long you could deny yourself something as simple as [...]
MediaVest Is the U.S. Media Agency of the Year
Brand Marketing
The biggest phone call of MediaVest’s phenomenal 2013 began, curiously enough, with Honda’s Mike Accavitti chitchatting about the weather and asking MediaVest U.S. CEO Brian Terkelsen how his day was [...]