6 Generational Traits Millennials Can Work on to Stop Perception Problems
Brand Marketing
Hardly a day goes by without a new missive on the apparently troubling task of teaching, managing or marketing to millennials.
24 Hours in Advertising: Tuesday, Feb. 10, 2015
Brand Marketing
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
U.S. Media Agency of the Year: MediaCom’s Team-First Approach Landed a Ton of New Business in 2014
Brand Marketing
Last August, during final presentations for Anheuser-Busch InBev's $575 million domestic planning and buying assignment, Sasha Savic took his vow to raise the creative bar at MediaCom to a whole [...]
Mars Selects MediaCom for Global Media Planning
Brand Marketing
Mars, seeking to consolidate its worldwide media planning at a single agency, is awarding that business to MediaCom after a review that came down to the WPP agency and incumbent Starcom, sources said.
A Look Inside the Media Plan of the Year Celebration
Brand Marketing
Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek [...]
When Clients Let Media Agencies Take Risks, Good Things Happen [Updated]
Brand Marketing
After sifting through hundreds of entries, Adweek is happy to present the 18 winners of the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful [...]