Jay Leno Helps Shell Promote Its Annual Fuel Efficiency Challenge

Student contest shifts to Detroit in its 30th year

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Seeking to raise the profile of Shell's long-running fuel efficiency challenge for students, MediaCom has turned to Jay Leno, Detroit and NBCUniversal's Today.

Leno stars in an ad about the annual challenge, known as Eco-marathon, which recognizes the most efficient cars that students create by fuel type. He'll also make an appearance at the three-day event, taking place Friday through Sunday in the Motor City rather than Shell's home city of Houston. Some 1,000 high school and college students from North America, Central America and South America will attend.

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