Media Storm Brand Marketing What Makes a Great Media Plan? The Best in the Business Tell All Brand Marketing How to Fix the Problem When Big Data Fails in Digital Media Planning Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter and food for insects and animals. The leaves fall and return nitrogen to the soil, providing nutrients back to the tree's roots. Brand Marketing Facetime: Star-Studded Affairs From Advertising Week to The Clio Awards Advertising Week 2015 proved to be a star-studded week complete with A-list media players like Sheryl Sandberg and Tim Armstrong, as well as Hollywood celebs like Jessica Alba and Snoop […] Brand Marketing A Week After Its Merger, Mullen Lowe Wins Royal Caribbean One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion. Brand Marketing Nickelodeon Shifts Its $10 Million Media Business Nickelodeon's media account has found a new home. The business is shifting to Spark after a review, according to sources. The cable network, a unit of media giant Viacom, spends nearly $10 million in media annually. Three other agencies, including PHD and Media Storm, competed for the account, according to sources. Brand Marketing Horizon Lands Turner’s Media Buying Business Turner Broadcasting has awarded the bulk of its media buying business to Horizon Media after a review, confirmed Dennis Camlek, svp of Turner. Brand Marketing FX Networks Taps Zenith Media Zenith Media will take over the media planning and buying for FX Networks' television and digital media business from Media Storm. The account will be managed at Zenith's Los Angeles office, though buying will be handled in New York as well. Digital Media Storm Signs Eyeview as Exclusive Partner Independent media agency Media Storm had made a deal with Eyeview to further personalize its video offerings. Brand Marketing Mohegan Sun Hires New Creative, Media Shops [Updated] Mohegan Sun has added new agencies to its roster to create ads ads and buy media. Taxi has replaced People Ideas & Culture as lead creative agency for the Uncasville, Conn.-based entertainment complex. The assignment, which also includes advertising for Mohegan Sun properties in Wilkes-Barre, Penn. and Atlantic City, N.J., came after a review. Brand Marketing Fast Chat: Media Storm’s Andrea Kerr Redniss Andrea Kerr Redniss has been named to the newly created position of executive director, chief activation officer at Media Storm.