Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter and food for insects and animals. The leaves fall and return nitrogen to the soil, providing nutrients back to the tree's roots.
Advertising Week 2015 proved to be a star-studded week complete with A-list media players like Sheryl Sandberg and Tim Armstrong, as well as Hollywood celebs like Jessica Alba and Snoop […]
One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion.
Nickelodeon's media account has found a new home. The business is shifting to Spark after a review, according to sources. The cable network, a unit of media giant Viacom, spends nearly $10 million in media annually. Three other agencies, including PHD and Media Storm, competed for the account, according to sources.
Turner Broadcasting has awarded the bulk of its media buying business to Horizon Media after a review, confirmed Dennis Camlek, svp of Turner.
Zenith Media will take over the media planning and buying for FX Networks' television and digital media business from Media Storm. The account will be managed at Zenith's Los Angeles office, though buying will be handled in New York as well.
Independent media agency Media Storm had made a deal with Eyeview to further personalize its video offerings.
Mohegan Sun has added new agencies to its roster to create ads ads and buy media. Taxi has replaced People Ideas & Culture as lead creative agency for the Uncasville, Conn.-based entertainment complex. The assignment, which also includes advertising for Mohegan Sun properties in Wilkes-Barre, Penn. and Atlantic City, N.J., came after a review.