How the Impact of COVID-19 Is Changing Marketing
Performance Marketing
Well, it’s not as if we can start 2020 all over again — we're already halfway through this year thus far. Yet, we can say one thing, COVID-19 and its [...]
GMC Touts Precision in New Ads from Leo Burnett
Brand Marketing
General Motors said it will doubling down on GMC's media spending for 2015 amid a long-term plan to grow the brand in the next 10 years. The first step in [...]
Bloomin’ Brands Shifts Its Media Account to a New Agency
Brand Marketing
Bloomin' Brands is moving on.
North American Ad Spending Could Top Pre-Recession Levels This Year
Brand Marketing
Advertising spending in the U.S. could exceed pre-recession peak levels for the first time by the end of the year, according to new projections from Carat. The media planning firm [...]
ZenithOptimedia Expects Ad Spending to Rise in Each of the Next 3 Years
Brand Marketing
ZenithOptimedia predicts that global ad spending will rise 5.5 percent to $537 billion in 2014, up from $509 billion in 2013.
GroupM Revises 2013 Global Ad Spending Downward
Brand Marketing
GroupM revised its global 2013 ad spending forecast down to 3.4 percent growth to $507 billion, compared to the 4.5 percent increase predicted in December.