GroupM Revises 2013 Global Ad Spending Downward

Eurozone woes blamed

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GroupM revised its global 2013 ad spending forecast down to 3.4 percent growth to $507 billion, compared to the 4.5 percent increase predicted in December.

GroupM said the revised global estimate reflects the continuing economic decline in the Eurozone, particularly in Italy, Spain, Portugal, Greece and Ireland. The company said it expects that group of countries to record an 11 percent drop in 2013 measured media. In releasing the latest forecast, GroupM Futures director Adam Smith said stabilization in that region remains “elusive”.

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