Study: Facebook Leads to 24% Sales Boost
Performance Marketing
Supposedly social advertising doesn’t generate sales. But Media intelligence company Aggregate Knowledge, which analyzes and attributes media buys, says otherwise.
Google to Announce Ad Exchange Direct Deals Marketplace in April
Performance Marketing
Google will announce in April an ad exchange direct deals marketplace, the company’s vp of new products and solutions Karim Temsamani said today during the Interactive Advertising Bureau’s Annual Leadership [...]
Initiative Named Media AOR for Roadside Attractions
Brand Marketing
In the midst of Hollywood awards season, IPG's media agency Initiative will be working with an Academy Award-winning client. Initiative has announced that it will be the media agency of [...]
Medialets Launches Invite-Only Buying Platform for Mobile
Performance Marketing
Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying [...]
The Rise of Media Quants
Performance Marketing
The promise of the Internet was a digital world in which the consumer was king. But in The Daily You, Joseph Turow, a professor of communications at the University of [...]
Zenith Turns to Nitti to Remake Media Buying
Brand Marketing
After kicking down the walls between its magazine and digital divisions a year ago in an effort to respond to consumers’ rapidly shifting media habits, Zenith Media is now doing [...]