Medialets Launches Invite-Only Buying Platform for Mobile

Medialets Private Marketplace consolidates buying process

Mobile rich media ad platform Medialets is getting into the matchmaking business.

In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform to connect advertisers with the Web’s top mobile publishers.

Unlike an ad network that manages the entire buying process, precluding relationships between buyers and sellers, the new marketplace encourages direct relationships between advertisers and publishers. But, Medialets said, its platform makes it easier to maintain those relationships and simplifies the operational aspects of buying inventory across several premium mobile Web properties.

Eric Litman, CEO of Medialets, said the marketplace grew out of its more than three years of experience helping publishers and advertisers deliver rich media campaigns to mobile devices.



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