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After kicking down the walls between its magazine and digital divisions a year ago in an effort to respond to consumers’ rapidly shifting media habits, Zenith Media is now doing the same demolition to its local and national broadcast silos.
The Publicis Groupe buying shop is combining national broadcast with online video to create a national video team. This comes after spending a good part of the year unifying its local buying operations, folding local broadcast into an already-merged newspaper and out-of-home operation.
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