Nickelodeon Shifts Its $10 Million Media Business
Brand Marketing
Nickelodeon's media account has found a new home. The business is shifting to Spark after a review, according to sources. The cable network, a unit of media giant Viacom, spends [...]
New York Lottery Cuts to Finalists
Brand Marketing
The New York Lottery has narrowed the field in the review of its creative and media accounts, with three finalists competing for each assignment. The creative contenders are McCann Erickson, [...]
MediaCom Unit Turns Past Relationship Into New Account
Brand Marketing
A past relationship has turned into new business for a unit of WPP Group's MediaCom. The unit, Beyond Borders, is now handling media planning and buying responsibilities on job site [...]
Mohegan Sun Hires New Creative, Media Shops [Updated]
Brand Marketing
Mohegan Sun has added new agencies to its roster to create ads ads and buy media. Taxi has replaced People Ideas & Culture as lead creative agency for the Uncasville, [...]
Edible Arrangements Shifts to New Shops
Brand Marketing
Edible Arrangements has turned over its creative and media agency relationships. Succeeding Stern Advertising on the creative business is The Richards Group in Dallas. At the same time, Horizon Media [...]
SeaWorld Moves Media Account to Initiative
Brand Marketing
With a little help from a fellow Interpublic Group agency, Initiative has landed media responsibilities for SeaWorld Parks & Entertainment.