Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those of us in the industry, as we begin 2017, it's great time to reassess our role so we can continue to, as Einstein
The stock value of holding company MDC Partners, which owns Anomaly, 72andSunny, CP+B and other agencies, dropped precipitously before the New York Stock exchange's opening bell on Friday after the company failed to meet revenue goals for the third quarter of 2016.
Over the last year, media accounts have been put up for review left and right. Clients from Procter & Gamble to Coca-Cola put roughly
MDC Partners and Crispin Porter + Bogusky today announced a major win for the network. MDC has acquired Swedish agency Forsman & Bodenfors—perhaps best known as the agency behind Volvo's "Epic Split" campaign—forming a "strategic global partnership" between the agency and CP+B.
Jeff Liang is the new chief digital officer at Assembly, replacing Alan Smith, who had joined the MDC Partners' media network last March.
As 2015 began, Guy Hayward joined MDC Partners' KBS in New York as its first global chief executive officer.
Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for him.
Seeking a foothold in the fast-growing out-of-home advertising space, MDC Media Partners has launched EnPlay Media, a standalone, technology-focused OOH communications company.
Former MDC Partners chief Miles Nadal has already paid the company back $8.6 million and owes an additional $12.7 million in the wake of the SEC inquiry into