Why Media Agencies Have to Shed Tradition as Fast as Possible
Brand Marketing
Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those [...]
Assembly Hires New Digital Chief
Brand Marketing
Jeff Liang is the new chief digital officer at Assembly, replacing Alan Smith, who had joined the MDC Partners' media network last March.
KBS Charts New Course With an Eye Toward Growing Its International Footprint
Brand Marketing
As 2015 began, Guy Hayward joined MDC Partners' KBS in New York as its first global chief executive officer.
How Arby’s Turned Its Brand Around After Years With an Identity Crisis
Brand Marketing
Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for [...]
As Out-of-Home Ad Sales Grow, MDC Launches EnPlay
Brand Marketing
Seeking a foothold in the fast-growing out-of-home advertising space, MDC Media Partners has launched EnPlay Media, a standalone, technology-focused OOH communications company.
MDC Founder Miles Nadal Is Paying the Company Back $21 Million
Brand Marketing
Former MDC Partners chief Miles Nadal has already paid the company back $8.6 million and owes an additional $12.7 million in the wake of the SEC inquiry into