MDC Partners

Why Media Agencies Have to Shed Tradition as Fast as Possible

Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those of us in the industry, as we begin 2017, it's great time to reassess our role so we can continue to, as Einstein

Automakers Hijack CES, but It’s as Much About the In-Car Experience as the Vehicles

 

MDC Partners Stock Dives 60% in One Day After Q3 Losses

The stock value of holding company MDC Partners, which owns Anomaly, 72andSunny, CP+B and other agencies, dropped precipitously before the New York Stock exchange's opening bell on Friday after the company failed to meet revenue goals for the third quarter of 2016.

How Assembly Added Over $1 Billion in Client Billings After Just 2 Years in Business

Over the last year, media accounts have been put up for review left and right. Clients from Procter & Gamble to Coca-Cola put roughly

MDC Acquires the Agency Behind Volvo’s ‘Epic Split’ Campaign

MDC Partners and Crispin Porter + Bogusky today announced a major win for the network. MDC has acquired Swedish agency Forsman & Bodenfors—perhaps best known as the agency behind Volvo's "Epic Split" campaign—forming a "strategic global partnership" between the agency and CP+B.

Assembly Hires New Digital Chief

Jeff Liang is the new chief digital officer at Assembly, replacing Alan Smith, who had joined the MDC Partners' media network last March.

KBS Charts New Course With an Eye Toward Growing Its International Footprint

As 2015 began, Guy Hayward joined MDC Partners' KBS in New York as its first global chief executive officer.

How Arby’s Turned Its Brand Around After Years With an Identity Crisis

Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for him.

As Out-of-Home Ad Sales Grow, MDC Launches EnPlay

Seeking a foothold in the fast-growing out-of-home advertising space, MDC Media Partners has launched EnPlay Media, a standalone, technology-focused OOH communications company.

MDC Founder Miles Nadal Is Paying the Company Back $21 Million

Former MDC Partners chief Miles Nadal has already paid the company back $8.6 million and owes an additional $12.7 million in the wake of the SEC inquiry into