As Out-of-Home Ad Sales Grow, MDC Launches EnPlay

Startup leverages digital, traditional outdoor messaging

Seeking a foothold in the fast-growing out-of-home advertising space, MDC Media Partners has launched EnPlay Media, a standalone, technology-focused OOH communications company.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.