As Out-of-Home Ad Sales Grow, MDC Launches EnPlay

Startup leverages digital, traditional outdoor messaging

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Seeking a foothold in the fast-growing out-of-home advertising space, MDC Media Partners has launched EnPlay Media, a standalone, technology-focused OOH communications company.

EnPlay is led by partners Lauren Barbara, Connie Garrido and Melissa Lerner, and initially works for MDC clients including AMC Networks, Audible, Arby's, Timberland and Vans. The leadership team previously worked together at Aegis Group's Posterscope, where Garrido served as Americas CEO from 2010 to 2014, and Barbara and Lerner held senior management roles.

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