My LinkedIn Error – Brought to You by a Thumb
Performance Marketing
Recently, I was on a train when I saw a connection request on LinkedIn from a former colleague of mine initiating a job search. Upon having accepted, LinkedIn sends a [...]
How to Respond to Cold Email Rejection
Performance Marketing
"Thanks, but we already have a vendor." Or "Thanks, but we already have a solution." It's tough to read such replies to cold emails. Nice to get replies, not so [...]
Cold Email Templates: Who Do You Trust and Why?
Performance Marketing
From CEOs to inside sellers with no experience: Each week, I meet sellers using the exact same cold email templates ... sourced on Google. They all report the same results. [...]
Use My Personal Data, But Don’t Offend Me
Performance Marketing
I’m fine with companies collecting my data; however, how about providing me something in return?
2 Emails You’re Sending That Rarely Work
Performance Marketing
Never say never? I try to not speak in absolutes and remain positive. But there are two flavors of cold emails you're probably sending that do more harm than good.
Why Your Social Selling Index Means Nothing
Performance Marketing
You and your sales force are selling socially. You've got a LinkedIn Sales Navigator seat. Browser is fired up. You're sharing valuable insights and racking up Social Selling Index points [...]