A Surprising Cold Email Best Practice
By the time a “best practice” is best, it’s mainstream … common. A cold email best practice is most often a “worst practice” in the realm of sales outreach. Starting conversations with decision-makers using LinkedIn InMail, or standard email, requires breaking away from the usual cold email best practices.
Sending cold email messages, and follow-ups, using sequences or campaigns is working less-and-less. Mostly because of a widely-accepted best practice: Adding value to cold email messages.
What?! I thought everyone knows — earning response means adding value to email messages when prospecting.
Today, I’ll challenge this cold email best practice.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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