Huggies Flunks Dad Test, Alters Campaign
Creativity
Huggies has pulled ads from its Facebook page after folks got cranky over the Kimberly-Clark brand's "Dad Test" campaign.
Hide your incontinence, or not, with Depend
Creativity
Here's the new JWT campaign for Depend adult undergarments. The ads exploit the shame and fear people feel about their incontinence—in particular, about other people finding out about it—under the [...]
Errol Morris plugging his-and-hers Depends
Creativity
Errol Morris fires up his famed Interrotron interviewing machine (which he used for the Apple "Switchers" campaign and some pro-Obama election ads, among other efforts) for this JWT work promoting [...]